Tier One is a training, performance, and leadership development company built on real-world experience, not theory.
We deliver bespoke programmes for corporate, public, and private sector organisations that want to build stronger teams, develop better leaders, and create lasting cultural change.
Our team is made up of military veterans, former Special Forces operators, elite athletes, and accomplished business leaders. Together, we bring more than 70 years of combined experience operating in some of the most demanding environments on earth. We’ve led teams under extreme pressure, navigated hostile and uncertain environments, built successful businesses, and managed the personal challenges of mental health, resilience, and transition.
We share stories from Special Forces selection, life-changing injuries, mental health struggles, and operating in high-risk environments worldwide.
We don't just deliver a workshop and disappear. We partner with you to identify issues, develop solutions, and create change that lasts.
We're open about our challenges with trauma and rebuilding. Authenticity builds trust, and trust is the foundation of real change.
Veterans, athletes, and leaders who've walked the walk. Each bringing unique experiences from the front lines of service, sport, and business.
Co-Founder & Instructor
Ex–Special Forces Veteran & Entrepreneur.
Jonathan brings a wealth of experience from years spent operating in high-pressure, high-stakes environments, both within UK Special Forces and in the business world. Passionate about men's mental health, he advocates for getting outdoors, pushing personal boundaries, and stepping outside comfort zones. He co-runs MenTribe alongside Callum — a men's mental health community focused on connection, support, and personal growth.
Co-Founder & Instructor
Ex–Special Forces Veteran & World Champion Athlete.
After serving within UK Special Forces, Ben faced significant physical trauma and mental health challenges. His comeback led him to become a World Champion athlete and elite-level performance coach. Drawing from Special Forces experience, elite sport, and lived vulnerability, Ben specialises in helping people reframe challenge, build inner strength, and unlock their potential.
Co-Founder & Instructor
Ex-Army Commando Veteran & Men's Mental Health Advocate.
Callum served 14 years in the military, experiencing a traumatic incident that led to PTSD. After a mental breakdown became his turning point, he rebuilt his life with honesty and vulnerability. In 2023, he founded MenTribe, helping hundreds of men connect and support one another. A qualified Mountain Leader and Bushcraft Instructor, Callum blends lived experience and practical skills to build resilience and stronger mental wellbeing.
Co-Founder & Instructor
Human Performance Specialist & Mixed Martial Arts Coach.
Gaz has dedicated his life to coaching and personal development, training thousands from beginners to high-level athletes. With years in the security industry protecting VIPs and managing operations at major UK events, he brings a unique combination of coaching expertise and grounded civilian perspective to Tier One — bridging elite-level training with real-world workplace challenges.
Tailored, high-impact training built around real-world experiences. No fluff. No corporate jargon. Just honest training that works.
Whether you need a 2-hour keynote or a 3-day development programme, we build bespoke packages tailored to your people and your organisation.
Sometimes, the best lessons come from getting people out of their comfort zone and into the wild. We offer everything from guided mountain days to Special Forces-style resilience retreats.
A harder, more immersive experience for teams who want to be tested in a demanding but controlled environment.
From bushcraft days to overnight camps, we teach survival basics, fire-building, shelter-making, and navigation. These events require teamwork, adaptability, and problem-solving — perfect for leadership and team development.
With our background in Special Forces, security operations, and protective services, we provide awareness sessions, practical guidance, staff confidence training, and threat recognition. Helping organisations become safer, more prepared, and more confident.
We bring authentic lived experiences from Special Forces, elite sport, and business leadership.
We share our own challenges with mental health, trauma, and rebuilding our lives.
We create environments where people feel comfortable opening up and sharing.
We address mental health honestly — something missing in most corporate events.
We work with you before, during, and after to make sure the impact sticks long-term.
We give people actionable strategies they can use immediately, not just inspiration.
- Jonathan Jones, Founder
After delivering training to Sellafield Nuclear Reprocessing Plant
Ready to shift your culture, strengthen your people, and create lasting change?